Develop the Plan: Before you can decide which traffic-building tactics will be appropriate for your situation, you need to ask yourself some important questions:
- Who are your desired (most profitable) visitors?
- What are the current traffic numbers?
- From where are they coming?
- What are the top objectives of your website?
- What benefits do you offer your customers?
- How do you define success — ROI?
Evaluate the Results: One of the most critical ways you can make sure you’re getting the biggest bang for your buck is by optimizing your campaign. You can’t make smart changes if you can’t see the results. One of the best ways to do this is by using Google Analytics—it’s free and easy to implement. You can find more information at www.google.com/analytics.