This edition of ASSET 2.0 is full of interesting and helpful information. There is a great article by Dr. Dale Rogers (Professor of Logistics and Supply Chain Management at Rutgers University), putting into perspective the opportunity and benefits that can be captured by understanding the nature of reverse logistics. Please take a moment to read through it. I think you’ll find it very enlightening. Chris Robinson, CMIR , has written on IR Marketing and Sales, highlighting his presentation from the Memphis Seminar. If you missed it or if you happened to see it and want a refresher on the 4 P’s and more…take a look at these fundamental practices to assist your business. And lastly there is a great piece on military salvage sales. This is the type of story I can’t get enough of, and I’m sure you will enjoy this information on really extraordinary surplus. I’ve been involved in investment recovery for more than 23 years. If there’s one thing I’ve learned during that time it’s that even though our day-to-day business can be mostly the “same old same old,” with much the same types of equipment and material for us to sell, there’s always one or two projects each year that really are interesting and challenging. These surprises offer intriguing new challenges, and perhaps once-in-a-lifetime opportunities. I also love that we get to interact with every department within our organizations. Oftentimes this requires travel to various plant sites—and even other states or countries—to assist with the sales of surplus company assets. Whether we chose IR or IR chose us, investment recovery professionals are very similar in makeup. There is pure enjoyment in the process, and great satisfaction in consistently doing the best we can in a very challenging endeavor. If you’re like me, you love your profession and are very proud to be “associating” with some of the finest people in the business world. Do we always get the recognition from management that we deserve? Probably not. But we relentlessly perform our jobs in a highly-professional manner, with the quiet satisfaction of knowing we did our best. My hat is off to each and every one of you!