That’s the title of an old song I heard this morning, and it resonates with me as I reflect on an appropriate message to complement this edition of Asset2.0. The opening lyrics go as follows: The moon belongs to everyone. The best things in life are free. The stars belong to everyone; They gleam there for you and me. The flowers in spring, The robins that sing, The sunbeams that shine, They’re yours, they’re mine. And love can come to everyone. The best things in life are free. So just how, you might be thinking, does this relate to investment recovery and/or Asset2.0? I propose that it goes hand in hand with at least four concepts—sustainability, recycling, environmental compliance and ethics. In this issue’s feature story, Dr. Dale S. Rogers presents an excellent case for why “sustainability is free” and why it’s about “doing the right thing”. Sustainability is about social, environmental, and financial responsibility. Sustainable development is a form of development that meets the needs of the present without compromising the ability of future generations to meet their own needs (Brundtland Commission report to the United Nations). Put another way, it’s about living our lives on this earth in a manner that is respectful of the abundance of resources at our command, and always using / replenishing them in a way that assures the same abundance of resources for our children, and their children, and their children… The best things in life ARE free. They were all created for our sustenance and enjoyment. As investment recovery professionals, we have an important role in striving to find ways to use, rather than abuse, the natural resources of this world. As good corporate citizens, as friends, as neighbors, as parents, we have an obligation to strive to create a socially responsible environment for ourselves and future generations. As temporary sojourners on this earth, we have the privilege of seeing the flowers in the spring, hearing the robins as they sing, and enjoying the best that life can bring. Want to learn more about sustainability, recycling, environmental compliance, and ethics as it relates to this profession called investment recovery? It’s all covered in the Association’s Investment Recovery Handbook. To order your copy, go to invrecovery.org/handbook. One final note on “sustainability” as relates to our profession and the Investment Recovery Association. Do you want to help sustain our Association and your pocketbook at the same time? Then what better way than to participate in our PLUS ONE New Member Program? Sponsor just one new corporate member before December 31st, and get a $ 251 Certificate and a golf shirt. For details, go to the following link: http://invrecovery.org/PlusOne Michael W. Rhodes, CMIR Fellow, Dominion Resources Services President, Investment Recovery Association Michael.Rhodes@Dom.com