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2026, Asset 2.0, Vol. 4

Strategic Storytelling:
Adding Value and Visibility to IR

Kris Waters is a CMIR and former President of the Association, who brings a wealth of knowledge and know-how from two decades at Cox Communications/Cox Enterprise. Kris currently leads Corporate Social Responsibility and Sustainability at PetSmart. Her conference presentation, Numbers That Matter: Making Investment Recovery Impossible to Ignore, focused on how IR professionals can elevate their impact by translating operational results into enterprise-level value through strategic storytelling.

Also in this issue:
• AI’s New Role in Reverse Logistics
• President’s Letter
• Early Bird Registration for the 2027 IRA Conference & Trade Show

View or Download This Issue of Asset 2.0

Membership Overview Brochure

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